Denis Pombriant

About the Author Denis Pombriant


Vendors

Infrastructure as an Anchor

Oracle’s race to the cloud has offered multiple successes to its investors and some disappointment as well. No transition of this magnitude can be expected to run like clockwork, but the difference between revenues for Oracle’s Software as a Service apps for last quarter, $1.1 billion, and those for its Infrastructure as a Service apps, at $396 million, should at least get you thinking.

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Enterprise Apps

The Platform Wars of 2018

The new battleground in enterprise software is likely to be the software platform. This is not to say that analytics and security are not important, but they are being handled in different ways. Security is being handled in ways that address both hardware and software vulnerabilities, but these things aren’t what customers or consumers spend their days thinking about.

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Trends

CRM in 2018

Figuring out the year ahead in CRM is tricky and getting more so. Making predictions has been more challenging for the last several years. We’ve seen an array of new technologies take root and blossom, but managers have had trouble figuring out how to adopt them. Those innovations have fueled a lot of anxiety in the C-suite about digital disruption, but each company’s disruption is different.

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Sales

CPQ’s Other Life

Configure, Price, Quote systems have a name problem. When they debuted, their basic functions gave a name to the category that was self-explanatory, and it fit well. As with any good idea in technology, however, frequent use brought with it demand for more functionality that quickly outstripped the technology’s charter — a happy problem.

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Vendors

Revisiting Show Season

Show season changes the CRM market. One day you’re in the vanilla application software space, and a week later you understand the need to incorporate social media or analytics or machine learning, or you see a need for enhanced integration and development through platform services. It goes on. Today, in the wake of many companies’ trade shows, we’re again taking a look at the available suites.

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Customers

Oil Patch CRM

A recent story chilled me to the bone. The headline supplies all the reasons: “Saudi Arabia’s Grand Plan to Move Beyond Oil: Big Goals, Bigger Hurdles.” At first glance, this doesn’t ring any CRM bells, but maybe it should. Why would any business or business-state contemplate moving out of its sweet spot if it weren’t required to? What happens to the customers that have become dependent?

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