It’s hard to be Apple’s virtual assistant because lots of people complain about what you do, even when you’re actually quite good at lots of things, recent data shows.
Speak to the future
Virtual assistants are destined to do much more than send memos, capture shopping lists, or tell cheesy jokes – they will become one of the primary ways we interact with the ambient AI that will surround every part of our lives in the not too distant future.
That’s what Apple’s Steve Jobs saw in these technologies way back when he relentlessly pursued the purchase of Siri. He saw the potential of the interface to enable new platforms.